The 1inch platform has started working with Bruce Lee's family
October 28, 2024
The decentralized finance platform 1inch has announced a partnership with the Bruce Lee Family Company to promote DeFi adoption through a campaign titled "Take crypto seriousLee."
Through this collaboration, 1inch aims to convey the values of cryptocurrency and DeFi to a broader audience, leveraging the legacy of the renowned martial artist.
Purpose of the collaboration
This collaboration is aimed at improving understanding and adoption of decentralized finance, drawing on Bruce Lee's philosophy, which reflects shared values with 1inch’s technology: efficiency, precision, and unwavering commitment to achieving goals.
Duration and significance of the partnership
A co-founder of 1inch noted that this partnership has been ongoing for nearly three years and symbolizes both the promotion of cryptocurrency and respect for Lee's legacy.
He also mentioned that the company intends to continue its partnership with the Bruce Lee brand, hinting that this is just the beginning of Lee's contribution to Web3.
"Take crypto seriousLee" campaign
The main goal of the campaign is to shift the narrative around cryptocurrency, highlighting that DeFi is the financial system of the future.
The campaign seeks to expand the perception of cryptocurrency by linking it to Lee’s philosophy, embodying efficiency and precision, to overcome the view of the crypto industry as solely speculative.
The press release emphasizes that the collaboration is aimed at a mass audience, intending to introduce them to the latest financial tools and benefits of DeFi.