How bitcoin made MicroStrategy one of the most profitable companies of the Year

MicroStrategy shares have soared by 500% since the beginning of 2024, outpacing even Microsoft with its 11% growth. This record was achieved after the company acquired $4.6 billion worth of Bitcoin.

Michael Saylor’s bet on digital assets

The founder and CEO of MicroStrategy took a bold bet on digital assets, and this risk has paid off entirely. Today, the company holds 331,200 BTC, purchased at an average price of $88,627 per coin. This has resulted in an unrealized profit of approximately $13.7 billion.

Convertible bonds: a strategic move

The company plans to issue zero-interest bonds with maturities up to 2032, including $1.75 billion maturing in 2029. Investors will have the option to convert them into shares, making the offer particularly attractive amid rising stock prices.

Convertible loans offer low risk and high returns: they can be converted into securities when prices rise or redeemed on time. The primary risk is Bitcoin’s volatility, which poses a threat to the company’s financial stability.

Cryptocurrency as a bet on the future

The company views this strategy as an opportunity for long-term growth, aiming to become a leader among corporate investors in new market cycles. MicroStrategy showcases boldness and faith in the future of technology, with investors and analysts closely watching its continued success.